From Court TV To truTV -- March 19, 2024

Locator: 46809STREAMING.

truTV: the "play-in" March Madness games are being televised on something called "truTV." 

I can't follow streaming / OTT  -- I thought oil companies were the champions when it came to obfuscation but the oil sector has nothing over streaming media. A quick history of truTV

• the channel was originally launched in 1991 as Court TV
• a joint venture between Time Warner, American Lawyer Media, Cablevision, NBC
• by 2005, Liberty Media and Time Warner had purchased ALM, Cablevision, and NBC's stake in Court TV
• 2006: Time Warner bought out Liberty's share for $375 million
• brought the channel under its Turner Broadcasting subsidiary -- 
• so we had:Court TV --> Turner Broadcasting --> Time Warner
• 2008: re-launched as TruTV
• marketed "caught on camera" programs as "actuality" television
• continued to carry "Court TV" as In Session until phased out in September, 2013
• in 2011: TruTV began to add occasional sports broadcasts from Turner Sports (renamed TNT Sports in 2023)
• October, 2014: TruTV pivoted again; focused on comedy-base reality series such as Impractical Jokers 
• March, 2024: began to focus on sports programming
• introduced a monthly block that features sports-related programming
• perfect timing for March Madness, 2024
• incorporated into new and upcoming TNT Sports rights such as MotoGP and NASCAR

Subscribers:

• January, 2016: 91 million households (78%) in the US
• June, 2023: 68.3 million households

You know, this sounds like a perfect network for LIV: crime, comedy and now clubs (golf clubs)

• The PGA: on NBC
• The LIV: on TruTv (or truTV)