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Monday, December 11, 2023

Ford To Cut Planned 2024 F-150 Lightning Production In Half -- December 11, 2023

Locator: 46279EVS.

Over the weekend, I spent a bit of time looking at the F-150 Lightning and posted a "deep dive" on the Ford EV pickup truck and EV charging. I don't recall being particularly negative or  direct but it was very obvious that the picture was very bleak.

Now, today, breaking over at CNBC:

From today's CNBC story:

Ford Motor Company will cut planned production of its all-electric F-150 Lightning pickup roughly in half next year, marking a major reversal after the automaker significantly increased plant capacity for the electric vehicle in 2023. 
The new production plans call for average volume of around 1,600 F-150 Lightnings a week at Ford’s Rouge Electric Vehicle Center in Dearborn, Michigan, starting in January, 2024, according to a source familiar with the decision. 
The automaker most recently planned to produce roughly 3,200 of the vehicles on average per week.

But this is the reason: US drivers don't want 'em.


 High prices and high interest rates are red herrings, but that will be the excuse.

“We’ll continue to match production with demand.” 

I don’t recall posting the story (I may have; I just don’t recall), but over the weekend there was an article suggesting dealers aren’t ordering any more EVs as these vehicles are starting to take up more space than available for vehicles. 

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