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Thursday, November 30, 2023

GM Vs Ford — Paths Forward Diverge — November 30, 2023

Locator: 46210EVS.

GM: $10-billion buyback; increases dividend by 33%. Why? Why now? Not needed for EV ramp? That seems strange. This is huge story. Analysts aren’t addressing this. At least not so far.

F: reinstates guidance: says agreement with UAW will cost company almost $9 billion over life of contract. Debt issue: something different between F and GM? See debt graphic at this post.

Folks tell me I shouldn’t invest if I can’t read a financial statement. The linked post and Ford’s comments this week seem pretty clear.

Both will take a breather on EV development. 

CNBC analysts spot something interesting: Americans differentiate between EVs and Teslas. Very, very interesting observation. For Americans to buy non-ICE vehicles, the automobiles need to be cool. Teslas are cool. The other makes are not. Interesting observation.

Same with pick-ups and the Cyberbeast. The Cyberbeast is beyond cool. The other makes, at best, are simply utilitarian.

Tesla continues to raise the bar. It almost seems like GM and F need to go back to drawing board. 

EV acceptance hasn’t gotten past “early adopter” stage after a decade of pushing EVs.

A CNBC anchor didn’t complete his answer but, today, when asked directly he said he had an EV but it sounded like he almost said he didn’t have it any more. Facial expression and body language suggests he doesn’t have his EV any more.

For me: the options are “messy”: range, payload, motors, prices. And that’s true with all EVs. I just don’t get the feeling there’s pent-up demand for EVs. 

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