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Thursday, July 6, 2023

Let's Talk EVs -- July 6, 2023

Locator: 45909AUTOS.    

Updates

EVs update.

Tesla: June sales, deliveries, China. Link here.

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EVs Forecast

These were forecast by the company back in 2022:

  • 2023:
    • Tesla: 1.1 million EVs
    • F: 500,000 EVs -- original estimate
      • run rate
        • F-150 Lightning: 150,000 annual run rate
          • on track to triple production y/y
          • sold 3,600 through February, 2023
          • list price: $52K to $97K
      • Mustang Mach-E: 210,000 annual run rate

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Original Post 

Link here.

See this post for more detail and data for other auto makers, 1Q23 and 2Q23.

For GM, 2Q23: a horrendous report for EVs.

From the linked article, spend some time parsing these notes:

Comments, regarding GM EVs:

  • SALES:
    • 1H23: 36,3000
    • 1Q23: 15,652
    • 2Q23: 20,648
  • PRODUCTION:
    • company's forecast:
      • 1H23: 50,000
      • 2H23: 100,000
    • sales "lag" production due to logistics and inventory on dealer lots;
    • in other words, we have sales data, but not production data;
    • so, we don't know yet if GM hit production targets
    • but if they produced 50,000 and sold 36,300 ....
  • EVs account for just 2.8% of company's total sales
  • most concerning: 
    • the vast majority of GM's EV sales in 1H23: the to-be-later-this-year-discontinued Chevrolet Bolt 
    • Hummer sales? Not provided in this report, see below:

1Q23, link here:

 2Q23, link here:

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My Takeaways Re: Auto Manufacturers

Comments (pertain to US, only):

  • transition from "legacy" ICE to EV is going to be very, very, very expensive;
  • we will very likely see change in leadership positions at some legacy auto makers as shareholders become more frustrated;
  • there are three major groups of auto manufacturers
    • pure play EVs from the very beginning, e.g.: Tesla, Rivian, Lordstown
    • legacy auto makers transitioning to EVs, e.g.: Ford, GM, Stellantis
    • niche, luxury automakers, doing what they want, e.g.: Rolls-Royce, maybe Porsche in this group

Among the second group, legacy auto makers transitioning to EVs (Ford, GM, Toyota), there are three sub-groups:

  • CEO not sold on EVs, yet, e.g.: Toyota
  • CEO reluctantly moving forward, e.g.: GM
  • CEO going all in, e.g.: Ford

The second group (Ford, GM, Toyota):

  • will cover costs to ramp up EVs by inflating prices of ICE vehicles (already occurring)
  • GM will lose money hand-over-fist on ramping EVs, we won't know how bad it is; GM won't report
  • Ford will also lose money hand-over-fist ramping EVs, but F will break out the details

The second group (Ford, GM, Stellantis):

  • will give lip service to affordable EVs
  • they can't make money on "Bolt-like" EVs
  • they will gravitate to luxury EV brands
  • consumers will "see" entry level EVs starting at $50,000 whether or not that's accurate
  • tax incentives don't matter to most car buyers
  • tax incentives favor the wealthy who would buy/not buy regardless of tax incentives

The second group (Toyota)

  • hybrids (e.g., Prius): fake EVs; will be nothing more than a small niche
  • will reluctantly move to EVs, mostly to meet California mandates -- otherwise they can't operate in that state

First movers, autos: Tesla

  • other than Chinese no-names, Tesla could be "last-man" standing

EV niche:

  • medium-haul trucks / urban delivery vans / urban fleet  >>> long-haul trucks >>>> luxury sedans / SUVs >>>>> non-luxury SUVs EVs >>> pick-up trucks >>> muscle cars
  • best niche for EV trucks and vans
    • medium haul
    • east coast / west coast ports to neighboring warehouses / fulfillment centers
    • urban / last mile delivery

India:

  • my enthusiasm for India and four-wheel EVs has waned

US recession / EU recession:

  • will further dampen enthusiasm for EVs

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