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Thursday, June 8, 2023

Red Bull, Taurine, And Live To Be A 150 Years Old -- June 8, 2023

Locator: 44879HEALTH. 


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Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. With a market share of 43%, it is the most popular energy drink brand as of 2020, and the third most valuable soft drink brand behind Coca-Cola and Pepsi.

Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including over 11.5 billion in 2022. 

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“Our quest was to identify which molecules change with age,” said Yadav. “What we found was that many molecules decreased in abundance with age but there was one that went down dramatically.”

That was taurine. Levels of the amino acid in the blood were 80% lower in elderly people than in younger people, Yadav and his colleagues found. They theorized that declining levels of taurine could drive aging—and that boosting taurine in the body could slow the process.

Yadav and collaborators around the world probed how different taurine levels affected yeast, worms, mice, monkeys and people. Taurine appeared to affect the health or lifespan of all the organisms except for yeast, Yadav said. Yeast was the only organism tested that doesn’t produce taurine, he said.

Taurine has been used clinically in Japan to treat congestive heart failure, and some athletic supplements and energy drinks including Red Bull contain taurine. Meat and seafood are high in taurine, too.

And to think this all started with Bud.

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