You Know You've Made It As A Movie Director When .... -- May 23, 2023

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May 234, 2023: trending on twitter. Six-minute standing ovation at Cannes Festival.

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You know a Wes Anderson movie the minute you see one. His whimsical yet melancholy films are characterized by intense color palettes, symmetrical composition, swift camera movements and shots that whip back and forth between characters in quippy conversation. The style has inspired fashion, interior design, luxury travel, an episode of “The Simpsons,” years of Halloween costumes, and now, TikTok videos.

In their short-form videos, Anderson fans distill the director’s style down to the basics: quick successions of people in bright clothing, deadpan stares, figures and objects centered in the middle of the frame, and the song “Obituary,” from the soundtrack of Anderson’s 2021 film “The French Dispatch.” Though Anderson’s work has always lent itself to pastiche, TikTok users have turned the style into a viral video template since the trend took off in April.

As Anderson premieres his 11th directed feature, “Asteroid City,” at the Cannes Film Festival this week, the hashtag bearing his name has been viewed over one billion times, according to TikTok, with more than 719 million views since January. Anderson declined to comment.