Most Amazing AAPL Earnings Story Mostly Missed By Everyone -- May 5, 2023

Locator: 44566AAPL. 

One has to remember all the headwinds going into 1Q23; all the negativity regarding iPhones by analysts prior to the report; and the huge disappointment by Qualcom earlier in the week and then we get this:

Now, the second biggest Apple story folks are starting to note: services.

Not only is/are "services" surging, "services" are now Apple's second largest revenue stream. Slow and steady. Compare "services," 2013 to 2023. Goes from $1 billion to $25 billion, in big, round numbers. That would be 25 companies with revenue streams of at least $1 billion/quarter. Per quarter.

Also, noteworthy, and not mentioned once anywhere I can find it in the earnings report(s): Apple has just one retail store in India, and that store just opened up this past year.

Oh, I guess as long as I'm pumping AAPL, AAPL's margins also increased. From 44.1% to 44.3%. In other words, Apple does not have to cut prices to sell hardware.