Look At The NITS On That Apple Headset -- May 30, 2023

Locator: 44798AAPL. 

Link here.

With ~5000 nits brightness or more, the AR/VR headset from Apple would support HDR or high dynamic range content, which is not typical for current VR headsets on the market.

The Meta Quest 2, for example, maxes out around 100 nits of brightness and it does not offer HDR, and the HoloLens 2 offers 500 nits brightness. 100 nits? Apple is talking 5,000 nits!

Sony's PSVR 2 headset has around 265 nits of brightness, and it does have an advertised HDR feature when connected to an HDR display.

If Apple hits that 5000+ nits brightness target, its headset will offer a display experience that competitors are unable to match.

But look at this:

If Apple hits that 5000+ nits brightness target, its headset will offer a display experience that competitors are unable to match, and it will also set the stage for future AR glasses. 

It's possible, Tim Cook's AV/VR headset presentation could match anything he's presented in the past, though it would be hard to exceed what Steve Jobs could do. 

The most difficult thing about marketing the AV/VR headset is to make the leap from featuring bizarre, schizoid movements by actors wearing the headset to what it can really do .... beyond gaming and without making the wearer look like an idiot.