The Streaming Wars: Focus On Apple -- August 1, 2022

Streaming: link here. Streaming wars.

• Apple TV+ gaining traction; link here.

 From the linked article:

Service revenue, which includes businesses like Apple TV+, along with the App Store and Apple Music, climbed to $19.6 billion for the period, a June quarter record and a 12% increase year-over-year.

On the earnings call, Apple executives praised the streaming platform, noting it has earned 250 wins and over 1,100 award nominations since its 2019 inception.

Earlier this month, Apple TV+ nabbed 52 Emmy Award nods across 13 titles, led by "Severance" and "Ted Lasso." The service is also the first streaming platform to take home an Oscar best picture win (thanks to "Coda.")

Additionally, Apple has leaned into sports content, announcing joint partnerships with both Major League Baseball (MLB) and Major League Soccer (MLS).

Moving forward, Apple said it's continuing to "improve the breadth and the quality" of the platform, noting "a constant flow of new content on Apple TV+."

Although the company does not break out individual performances (Apple TV+ is estimated to have anywhere from 30 million to 40 million subscribers), the tech giant revealed that transacting accounts, paid accounts, and accounts with paid subscriptions all grew double digits year-over-year.

Paid subscriptions, in particular, "showed very strong growth" with more than 860 million paid subscriptions across all of the services, an increase of more than 160 million during the last 12 months.

Much, much more at the linked article.