For Investors: Demographics -- August 17, 2022

We touched on this earlier. A huge story that I don't see much discussed. 

But this is huge. 

The "millennials" will be larger in number than the baby boomers. It's possible the "millennial" population" is already larger than the existing "baby boomer" population. The former is growing, the latter is dying off.

How did that happen?

For investors? Bullish. 

Every "millennial" will want an iPhone. Many / most will get one. 

How many / what percent of baby boomers had an iPhone?

Just saying.

Need to add one thing:

Every "Gen Z" will want an iPhone: many / most already have a starter phone. Sophia has a starter iPhone -- wi-fi only; no sim card; and no monthly feel. That will come in two years. And Sophia, age 8 years, already knows what a sim card is. LOL. 

By the way, the Apple iPhone blue / green "alert" is one of the cleverest marketing tools ever thought up by anyone. There is talk that Apple is under great pressure to discontinue that "alert." It's seen by many to be very, very discriminatory, like calling monkeypox, "monkeypox."

Now, to clarify: the millennials overtook the baby boomers as America's largest generation back in 2020. 

• The millennials are aged 26 to 41 years of age, this year, 2022.

• In 2024, the age spread will be 28 to 43 years of age.

More than half of that age group -- the millennials -- will vote for the Democratic nominee for US president. More than half.

A lot of folks in Wyoming voted conservatively, but there are not a lot of folks in Wyoming. 

Florida is likely to go from deep red to purple, with a red governor, and a newly elected blue US senator. I am no longer (never was) convinced of a red wave in 2024.  

The big four:

• California: deep blue
• Texas: light red
• Florida: purple
• New York: deep blue

The era of the silent majority calling the shots is over. 

The boomers, aging, will appreciate the Democratic platform:

• more spending on health;
• they won't worry about the deficit (they will talk about it, but they won't worry about it)
• they will vote their pocketbook / invest to win
• boomers are driving less and less as they get older; price of gasoline becomes less of an issue;
• it will be all about healthcare and monthly utility cost (electricity, natural gas)
• inflation? 
  
• boomers tend not to move residences; housing/rental (other than used cars) is major issue with regard to inflation
• boomers less affected by inflation than gen x'ers
  
• gen x'ers more affected by inflation than millennials -- but both affected to similar extent
  
• millennials: will adapt to higher inflation
  

Generation X won' turn out to vote. 

The southern surge: will disproportionately affect blue cities with populations greater than 500,000. Elsewhere: no impact. 

See this post.

Generations defined:

More here:

• in graphic form: