It was a huge, huge story when it plummeted in one day in July, 2021, or whenever it was. Samuel Adams completely misread the Hard Selzer market.
I thought I had discussed this on the blog but can't find the post.
Here is the CNBC blurb: https://www.cnbc.com/2021/07/23/boston-beer-stock-tumbles-21percent-after-weak-truly-hard-seltzer-sales-weigh-on-earnings.html.
I was very aware of it because of all the Hard Selzer I saw being consumer in our local apartment complex swimming pools.
Years and years ago, I was a Samuel Adams fan but now pretty much stick to one beer: Lagunitas. If it were more readily available, it would be Bitburger Pils.
Forget the Hard Seltzer. Sample a New Belgium Voodoo Ranger Imperial IPA, but only late in the afternoon on a cool day. Bitburger Pils for a hot summer afternoon. As good as it gets.
Voodoo Ranger is easily available; I've often wondered about it. I will have some in the house before midnight tonight. Headed out on a bike ride and will pick some up. Beer and wine sales allowed on Sunday in Texas, but no liquor. Which, of course, makes no sense, but it is what it is.
Is there a story why it dropped? Hadn't heard that it was high or dropped. Did someone piss in a bottle?
ReplyDeleteIt was a huge, huge story when it plummeted in one day in July, 2021, or whenever it was. Samuel Adams completely misread the Hard Selzer market.
DeleteI thought I had discussed this on the blog but can't find the post.
Here is the CNBC blurb: https://www.cnbc.com/2021/07/23/boston-beer-stock-tumbles-21percent-after-weak-truly-hard-seltzer-sales-weigh-on-earnings.html.
I was very aware of it because of all the Hard Selzer I saw being consumer in our local apartment complex swimming pools.
"Real Americans" actually drink that stuff???
ReplyDeleteYears and years ago, I was a Samuel Adams fan but now pretty much stick to one beer: Lagunitas. If it were more readily available, it would be Bitburger Pils.
DeleteForget the Hard Seltzer. Sample a New Belgium Voodoo Ranger Imperial IPA, but only late in the afternoon on a cool day.
ReplyDeleteBitburger Pils for a hot summer afternoon. As good as it gets.
Voodoo Ranger is easily available; I've often wondered about it. I will have some in the house before midnight tonight. Headed out on a bike ride and will pick some up. Beer and wine sales allowed on Sunday in Texas, but no liquor. Which, of course, makes no sense, but it is what it is.
DeleteRemember... "Imperial IPA". One and done!
ReplyDelete