See this link. The San Francisco Chronicle had this story and background three days ago, but it's behind a paywall. When you read the article at the link, one gets the feeling that auto rental companies found a new revenue stream, and credit card companies / banks didn't like what they were seeing.
Think about it: if you used your own private auto insurance, you had a deductible. As far as I know, credit card companies don't have a deductible for this benefit.
But why now, one might ask. The numerator is growing; the denominator is declining.
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