Out Of Touch -- Never Got The Memo Re: WSJ Target Audience -- September 25, 2020

An on-line subscription to The Wall Street Journal: $99 / three months -- hold that thought.

Fine dining for one, $71 -- hold that thought.

The WSJ target audience: investors, high earners, millionaires (and billionaires) -- hold  thought. 

Now this, from Joanna Stern, The Wall Street Journal, "Apple Watch Series 6 and SE Review: Watch Out for the Upsell."

Her bottom line:

• if you have already got a two- or three-year-old Apple Watch, the gains with the new model aren't substantial;
• you can get the same thing as the new Apple Watch, by wearing a cheap knock-off [$250]; a FitBit [$330]; and a cheap Walgreen's pulse oximeter [$45] (all three at the same time) -- she actually said that; LOL;
• sure, the top-of-the-line Apple Watch Series 6 can do that stuff but so can models that cost far less
• the best deal going right now might be a refurbished Series 5
• you should upgrade your Apple Watch every three to five years (which of course is at odds of the first bullet)
• Apple Watch's pulse oximetry is "far too unreliable and inaccurate" -- as she compares it to a cheap Walgreen's pulse oximeter;

Price points:

• top-of-the-line, Apple Watch Series 6: $399
• refurbished Apple Watch Series 5: $329

Are you still with me? Let's repeat:

• top-of-the-line, Apple Watch Series 6: $399
• refurbished Apple Watch Series 5: $329
• price difference: $70
  

The other two choices:

• Apple Watch Series SE: $279
• Apple Watch Series 3: $199

The writer asks: are the blood-oxygen sensor, an EKG, and an always-on display worth $120?

Okay, so there you have it. You can stop reading now.

She asks the question: are the blood-oxygen sensor, an EKG, and an always-on display worth $120?

She's talking to investors, high earners, millionaires (and billionaires). 

She's says to upgrade every three to five years. 

For that demographic (millionaires) and a purchase every three to five years, she's quibbling about $120? LOL.

LOL.

✋

Are you kidding me.

I was blown away that the top-of-the-line Apple Watch is that inexpensive. $399. I honestly had forgotten the price (the bands are the expensive add-ons). 

And if you buy it in Montana, no sales tax. 

$120 difference.

$400 for the best.

Yearly subscription to The WSJ: $400. ($99 every three months, I believe). 

By the way, see how long it takes you to find the price for a WSJ subscription. I quit looking. Apple puts their price out there, front and center.

Fine dining: a meal for two -- $150.

• the business and pleasure of dining out, The WSJ;
• how much does fine dining cost?

Starbucks $3.00 coffee Monday through Friday, 300 x $3.00 = $900 for one year.

Starbucks coffee for three years: $2,700. A new top-of-the-line Apple Watch every three years: $400.

One ticket to Disneyland: $209 for tier 5. That's one ticket for one day.

And, again, the writer is talking to millionaires (and billionaires), suggesting they buy a refurbished Apple Watch for $329 vs brand-new-top-of-the-line for $399. And interest free, $17/month for two years.

$399: gold aluminum case with Solo Loop. 

Or, as an alternative one on your right wrist; one on your left wrist; and, one on on your right ankle:

• a cheap smart watch knock-off [$250];
• a FitBit [$330]; and,
• a Walgreen's pulse oximeter [$45] (all three at the same time)

I'm not making this up; that was her alternative for those trying to find excuse not to buy Apple. I didn't say that; she did.

A photo of the demographic group that The WSJ targets:

As I've said many, many times, Apple is not a tech company. It's part of the fashion industry. 

Or for the men: