Tesla "Losing Ground" In Europe; July Registrations Collapse-- ZeroHedge -- August 30, 2020

One may want to go back and look how Tesla made its money last quarter, but that's a story for another day. Today's story: if three's a crowd, a dozen or more is a stampede. And Tesla may be near the back of the pack. I've run out of fingers and toes.

Link here.

JATO's motor vehicle data of the European market reveals Tesla is quickly losing market share as consumers now have a more extensive selection of all-electric vehicle models to choose from. Overall motor vehicle registration in July slumped 4% year-over-year to 1,278,521; meanwhile, electric vehicle registrations boomed. 

On another note, I wonder if JATO used Altyrex technology? 

I mentioned the trifecta the other day: Intuit, CRM, and Altyrex. 

Disclaimer: this is not an investment site.  Do not make any investment, financial, job, career, travel, or relationship decisions based on what you read here or think you may have read here. 

Wow, what a digression.

Where was I? Oh, that's right. 

JATO's motor vehicle data of the European market reveals Tesla is quickly losing market share as consumers now have a more extensive selection of all-electric vehicle models to choose from. Overall motor vehicle registration in July slumped 4% year-over-year to 1,278,521; meanwhile, electric vehicle registrations boomed. 

More at the ZeroHedge link.

We'll post more later, but note this:

Half of the vehicles sold in the month had hybrid engines, with demand jumping 89%. 

The hybrid versions of the Ford Puma and Fiat 500 were most sought after by consumers. 

Then plug-in hybrids accounted for 55,800 units, up over 365% over the year, with an increase due mainly to new model releases such as Mercedes A-class, BMW XC40, and BMW 3-Series. 

As for pure electric vehicles, July registrations rose 43% over the last year to 53,200, with consumers now able to choose from 38 different models, as it appears pure electric vehicle models are flooding the market, crowding out Tesla: "Tesla posted a 76% decline to 1050 units following shipping delays to Europe, as a consequence of production challenges in its Fremont, California plant," JATO's report said.

European passenger car sales for 2019 at this link, about 15 million. 

Do the math:

• at a rate of 50,000 EVs/month (based on record month of July, 2020)
• 12 * 50,000 = 600,000
• 600,000 / 15,805,752 = 3.8%
• with increase due mostly to high-end luxury cars: Mercedes A-class; BMW XC40, and BMW 3-series
• disclaimer: I often make simple arithmetic errors

From the linked Zero Hedge story, these two graphics:

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The Big Mistake -- And What Would That Be?

So, what's the "same big mistake?" I've read this article over at Business Insider three times and have three questions:

• who is "everyone"? the consumers, the manufacturers, the media, the environmentalists, the automobile enthusiasts, or someone else? 
• why the focus on passenger sedans when the big "EV" money and opportunities seem elsewhere ("last mile delivery," for example)? 
• what's the "same big mistake"? I think I know but the article wasn't particularly helpful answering that, if that was indeed the "big mistake."

Note: this article was published January 11, 2018, more than two years ago, but I don't think things have changed.