Drillinginfo Is Now "Enverus" -- Energy, Veracity, And Us (Humanity) -- August 23, 2019

Drillinginfo changes its name to Enverus "to better reflect the company's identify." Link here.

Let's see.

"Drilling Info" suggests something to me.

"Enverus"? Not so much.

So, here it is:

• EN: the energy industry
• VER: clarity and truth
• US: partnership, collaboration, people, and humanity

I'm not sure what the difference is between people and humanity but then that's probably just me.

From the company:

“Our company’s purpose is to create the future of the energy industry together in collaboration with our customers and partners. This is a larger mission than we began with and represents our evolution to becoming Enverus,” Allen Gilmer, co-founder and visionary of the company, said in a release.

“This business was started by ‘oilpatch kids’ in 1999 when the industry was on the cusp of both a massive digital revolution and a once-in-a-lifetime disruption from unconventional oil and gas, Gilmer continued. “Over time, that team built a recognizable and iconic organization throughout the upstream oil and gas businesses…from the beginning, we have fueled ourselves by the power of our phenomenal people, and those people are now building the most important, integrated problem-solving platform across the world’s largest, most significant and impactful industry ever – energy.”

What I will be most interested in is whether the company can move beyond the metrics of conventional oil to the metrics of the shale revolution.

So far I've not seen any good examples of anyone moving beyond the old metrics. And the shale revolution is now at least 20 years old.