Later: upon reading this, a reader sent me this Variety link --
Bob Dylan has moved from “Positively 4th Street” to absolutely Madison Avenue.
By appearing in a longer-than-usual commercial for Fiat Chrysler Automobiles during the Super Bowl Sunday night – and allowing the use of his wordy 1966 single “I Want You” in a separate spot for Chobani yogurt – has cemented an idea that few would have ascribed to him when he first came to prominence in the 1960s: He’s for sale.
“You can’t import the heart and soul of every man and woman working on the line.” Dylan said Sunday night in the latest of a series of Chrysler Super Bowl ads meant to spark pride in America and the cars it makes. “Let Asia assemble your phone…We will build your car.”He may be for sale, but he certainly knows how to pick his commercials.
Somehow I didn't even see this as an ad. Just a really nice "commentary" -- though very short -- about the really good basic fiber of the American worker.
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