MacRumors is reporting:
Apple retail stores have now begun offering a Personal Pickup option for the iPhone 5s through its online purchase page, allowing customers to see store availability for each model and place orders for in-store pickup.
The move comes after Apple quickly sold out of its initial iPhone 5s online order stock following its launch on Friday, with shipping estimates in the United States falling to October.
In-store pickup is also available for the iPhone 5c, although that device has seen much better availability than the iPhone 5s.
Several important story lines in that short blurb.
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