AAPL's Earnings 3Q13 -- iPhone Sales Exceed Forecasts -- Shares Surge (Well, Sort Of)

The "only" important number was the number of iPhones sold. Knocked that out of the park, according to some. Shares of AAPL up 5% after-hours but that doesn't mean a whole considering how much it has been knocked down. But still, 5% is 5%.

Apple reports (rounded):

• Earnings of $7.47
• Revenue at $35 billion (highest in its history? if I heard correctly)
• A gross profit margin of 37%.
• 31 million iPhones sold (vs 26 million one year ago; sales ahead of expectations; with 39% share, #1 in US)
• 15 million iPads sold.

Analysts' expectations:

• Earnings of $7.32 a share, down 21% from a year ago.
• Revenue at $35 billion, roughly flat from a year ago.
• A gross profit margin of about 36.7%,
• 26.5 million iPhones sold.
• 18 million iPads sold.

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The second-largest school district in the United States, the Los Angeles school system, will roll out a massive iPad program to "give" each and every student in the school system an iPad tablet. Incredible. Many, many story lines.