The Apple Brand -- Not a Bakken Story

As regular readers know, my favorite company is Apple Corp. It would be a hard call to say whether I enjoy talking about the Bakken or Apple more.

I don't own stock in the company. I missed it years ago and never got in.

However, our family has never owned any computer other than an Apple computer, and we have probably owned 20 different Apple computers over the years, starting with the Apple IIe, I think, and then, the Apple IIc, back in 1984.

I grew up with Coca-Cola and Forbes Magazine. For years Coca-Cola was the number one brand in the world. I honestly do not know when Coca-Cola lost that #1 spot.

But today I see Apple has moved to the top, and Coca-Cola has moved farther down the list.