Cadillac is moving its headquarters from Detroit, MI, to the Big Apple.
Cadillac, which has
been steadily losing sales to its German rivals, wants to get closer to
its ideal buyers. Executives and marketing staffers will set up shop in a
loft office in Manhattan's trendy SoHo neighborhood starting next year.
"There
is no city in the world where the inhabitants are more immersed in a
premium lifestyle than in New York," Johann de Nysschen, the brand's new
president, said in a statement issued Tuesday announcing the move. "It
allows our team to share experiences with premium-brand consumers and
develop attitudes in common with our audience."
NYC luxury car showroom of the early 20th century:
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