Given that the iPhone 4S was launched just one year ago and many consumers are locked into a two-year service agreement with their carrier, we thought the vast majority of the upgrades would come from iPhone 4, previous iPhone generations or non-iPhone users. However, our survey indicates the opposite. In fact, our survey found that 50% of the iPhone 5 buyers upgraded from the iPhone 4S, 11% from the iPhone 4, 3% for 3GS and 36% from non-iPhone users.The writer was surprised that so many folks locked into an early model, opted to buy the iPhone 5 anyway -- 50%, in fact.
However, more than a third of iPhone 5 buyers were from non-iPhone users. The non-iPhones being given up: Nokia and HTC.
That's a huge statistic. Combine that with total number of iPhone 5's sold; not trivial.
Let me know if CNBC highlights that little nugget.
Back to that that statement suggesting "many consumers are locked into a two-year service agreement with their carrier, we thought the vast majority of the upgrades would come from iPhone 4." This is a good example of non-Apple fans not understanding the cult of Apple. Folks locked into a two-year service agreement will keep the first phone and give it to another member in the family; meanwhile the consumer will upgrade to the new iPhone.
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