I don't follow this industry at all, but still I consider myself well-read in most areas -- but I completely missed this. I never saw this coming: the rise of Coors. Wasn't it just a few years ago that Coors was considered a regional beverage, certainly not a national brand? In fact, there were many stories about how it was hard to find Coors east of the Mississippi River.
Today, it is being reported that Coors Light vaulted past the King of Beers, Budweiser, to become the #2 beer in the US.
Bud Lite remains in the number one position by a large margin.
It has been 20 years since Anheuser-Busch did not hold both the #1 and the #2 spot.
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